Our Future

A First Nations owned and operated initiative, Irritja will respond to growing demand for sustainable, ethical wellness by offering natural bush-medicine products that fuse traditional healing with contemporary health standards. First Nations leadership, Elder guidance and ethical sourcing from traditional lands underpin our point of difference while safeguarding generations of knowledge and tradition.

Irritja’s journey will be a staged approach, commencing with bush medicine education programs and guided tours, leading towards the development of a bush medicine hub featuring bush medicine gardens, a nursery, aquaponics, a bush medicine production facility, a retail space and wellness retreat.

Irritja's Business Journey

Stage 1

Bush Medicine Tours

  • Guided bush medicine walking tours into Serpentine Gorge.

  • Bush medicine workshops at Serpentine Chalet.

  • Bush medicine foot soak at Serpentine Chalet - perfect for those walking the Larapinta Trail.

Stage 2

Irritja bush medicine nursery and educational workshops

In partnership with the Traditional Owners of the Tjoritja region, Irritja will work towards establishment of a bush medicine nursery and education space. This will create opportunities for community employment and enterprise development at the nursery and provision of educational activities for local Arrernte People, school groups and visitors.

Stage 3

Irritja Wellness Retreat

Situated near Serpentine Gorge, the Irritja Wellness Retreat will offer comfortable glamping or eco-cabins providing guests with the ultimate in bush medicine wellness. Guests will experience resting and healing on Country, participating in ancient and contemporary learning and practices.

Partner with us

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Partner with us ⚬

We are looking for partners to work with us to realise our vision and effect meaningful and sustainable change. 

The opportunity:

  • Over 150,000 annual visitors to Tjoritja/West MacDonnell Ranges each year.

  • More than 80% of visitors believe the Northern Territory is the best place to experience Aboriginal culture.

  • Bush medicines & bush foods is an $80M industry in Australia which is forecast to double with growth of suppliers to meet demand

  • Wellness tourism is now the the #6 top experience worth $940B globally for visitors. Wellness retreat experiences appeal to 28% of global travellers

  • As a First Nations owned and operated business, activation of Irritja's tourism business plan will create 11 Full-Time Equivalent (FTE) direct jobs, providing opportunities for Arrernte People to live, work, care for and stay connected to their Country and culture. 

Contact us to explore partnership opportunities and ways we can work together.

CONTACT US

'Our Country is our heart. Our people are filled with the spirits of the past. The best way to honour them is by keeping their legacy alive while building pathways where culture, science, and business meet.

This is more than business. It’s a movement - for healing, for pride, and for sustainability of culture, Country and community.’ 

— Amanda Abbott, Director and Founder Irritja Pty Ltd.